Is Brand Dead? Building a Brand in the Music Industry

Are we now living in an age where faceless products rule the marketplace, and brand loyalty is just a relic of the past? Join Sterling Doak, senior director of marketing for Gibson , and Krista Gilley, director of brands for Gibson Brands, for a provocative session that tackles this myth head-on. They’ll explore how AI, e-commerce and ever-evolving digital platforms may be pushing products to the forefront, but they cannot replace the trust, loyalty and emotional connection that only a strong brand can create. Discover why, in the era of instant clicks and product-first algorithms, brand strategy, development and positioning are more essential than ever. Find out how your brand can cut through the noise, build lasting value and thrive in an environment seemingly built to drown it out. Don’t miss this chance to unlock the secret to making your brand indispensable in the digital age — because “brand” isn’t dead; it’s more powerful than you can imagine.